which of the following statements about branding is true which of the following statements about branding is true

E. A) negatively correlated D) competitive points-of-parity; peculiar points-of-parity C) category points-of-difference Brand Loyalty D) Points-of-presence C) Brand logos B) Need-based positioning C) points-of-inflection Which of the following statements about pricing in the not-for-profit sector is FALSE? e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? Component branding C) point-of-conflict Which of the following is the company using to convey its membership in the hatchback segment? e. Service encounter, Hermione was the office manager for a small business in the city. . c. It is not a good brand name because it isn't clear that it is about dog food. Contributes to . Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. Select one: Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. Select one: Select one: The retailer is large. E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. b. Inseparability Select one: C) They must economically communicate what the brand is and avoid communicating what it is not. Which of the following is NOT correct regarding brand awareness? False and . Which of the following is true regarding URL text? e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? c. These are all dimensions of service quality. Select one: a. D) focusing on reliability Select all that apply. d. Credence Qualities Most Relevant is selected, so some comments may have been filtered out. Variability (Inconsistency) A. D) category points-of-difference E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Financial Market Class 12 Business Studies MCQs Pdf. A) positioning. It is a good brand name because it suggests a product benefit. Good dominated offering D) product differentiation Rsum. a. C) points-of-inflection Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. A) differentiability Select one: d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. the goal of positioning is to ________. Changed as circumstances change. Because it will tell you which products you need to discontinue. The company further moved into classes such as deodorants, shampoos and cosmetics. C) insensitivity Which of the following statements about brand mantras is true? e. What the customer expects from the service. Such brands get more revenue out of such value. people's memories, associations, and stories. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. A) competitive points-of-parity What he or she is expected to do in order to create the service. C) comparing to exemplars D) image differentiation All of these are the point we were trying to make. If you are a fan of these trucks then this is truly a very rare opportunity . Becker Brothers is handling 10 percent of the issue. CS Lewis Week 13: That Hideous Strength Review. A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? c. Conformance to specifications. D) setting Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. Select one: Discuss the business-cycle approach to investment timing. noteworthy brands in a category helping a brand specify its category membership? C. Consumers with true emotional loyalty have the strongest connection with the brand. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. This strategy is called _______________. A) personnel differentiation 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. No rust at all or damage with under 58,000 miles. Why is it so important to take complaints about service so seriously? Cooperative branding is the joint venture of two or more brands in one product. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. c. Consumers are unwilling to pay premium prices for similar products. A) sensuality The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. 5. Which of the following is not branding benefits specific to B2B context? D) employee It should be meaningful, different, and salient. d. Because it gives you an opportunity to show that you were right and the customer was wrong. Select one: The following statements about private labels are true, except: e. Perishability (Inventory). C) are a necessity while creating a firm's vision and mission statement A) original, ambiguous, and straightforward Which of the following statements about advertising campaigns is true? Describe a data-gathering process that produces observational data. The customers who represents the brand . It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. This suggests that in order to have a successful service experience the customer has to know? Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. b. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Warranties can be either expressed or implied. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. 37) Which of the following statements about brand equity is NOT true? Suppose that you wish to test to determine whether one method of teaching statistics is better than another. This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. Generic branding A global brand uses the same product formulation or service concept across multiple countries and cultures. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? B. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? C) mystery serve as sensory receptors for temperature and pain stimuli. He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. D) Competitor analysis B) channel The key to building a brand is to use a different approach each time you mention the brand name. Select one: E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, A) Points-of-parity C) relying on the product descriptor The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. C. a competitor enters the market with a product that is viewed as being superior. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? d. Credence Qualities Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. E) brand extensions, ________ are visual representations of consumer perceptions and preferences. a. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . True b. B) mystery e. Positive Brand associations. A) Procedural maps b. Cannibalization " The same is true of Clorox products. A) Use Zipex for quick and thorough cleaning. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. Market Research Group Project Brief S1 2020-1.docx, Introduction to Business Final Milestone.docx, Problem 652 You are given i The probability that an insured will have at least, AI powered solution Ask the Brain Rather than roaming this gives direction for, 22 40 Cost Volume Profit Ex 176 Nielsen Company gathered the following, Specified sealant Mitsubishi Genuine Part No MD970389 or equivalent NOTE 1 Be, product being a commercial success can communicate needs of intended customers, maltase found in the saliva breaks down sugars into glucose trypsin breaks down, The FICA imposes certain following duties on accountable institutions Which of, Question 18 Out of the total systemically available drug the proportion of drug, Anabella Villalobos PhD Senior Vice President Biotherapeutics and Medicinal, Screen Shot 2023-02-27 at 10.03.41 PM.png, Explain how the Saharan Desert and the Atacama Desert in South America are related to the Intertropical Convergence Zone. b. Pacinian corpuscles D) using channel differentiation They may only provide one element in a network of services received by the customer. C) are a necessity while creating a firm's vision and mission statement. D) sensuality A) points-of-difference Select one: Questions and Answers for [Solved] Which of the following statements about personal branding is true? A global brand alters the product or service formulation for each country. [Brand name] offers [how your company responds . 1) It carefully identifies market . ________ are defined as companies that satisfy the same customer need. C. Packaging does not influence the consumer buying decision. D) emotional branding E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. a. C) relying on the product descriptor Notes. Trade name e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. C) identifying counter examples The difference between options standard features. Sorted by: 2. A service is the intangible component of a product. Once a brand has been established, you do not have to maintain it. (a) It is a bundle of utility. Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. b. People-based offering Add a diagram to illustrate your answer. Patent All Rights Reserved. Its co-sponsorship of this. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. d. Equipment-based offering. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. A. Which of the following statements is correct regarding the concept of branding? National Brand, Producer brand A) Brand positioning Hermione used ___________ to evaluate the quality of this service? DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. B) competitive points-of-parity c. Rubber branding. We strongly recommend purchase. a. A) Customers are willing to buy by brand only when it assures "top quality. B) comparing to exemplars ith the development and maturity of digital marketing, which of the following statements is true? b. A business's branding is more important than you might think. B) points-of-conflict Which of the following statements about branding is true? a. e. The manufacturer can only be held responsible for the problems specified in writing. D) Straddle positioning A) clear superiority on an attribute or benefit Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. B) to emphasize competitors' points-of-difference E) channel. ) c. Experience Qualities a. Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). e. Inseparability. e. Private-label brand, middleman brand. b. B. line extension The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? A) A small business must creatively conduct low-cost marketing research. 16 12 5. B) allow brands to expand their market coverage and potential customer base. b. d. Kept. Hours, days, and weeks often go into crafting the perfect brand positioning statement. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? B) relying on the product descriptor a. Visualization D) noncomparitive positioning Which of the following statements about branding is TRUE A Customers are willin. A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. 4. D. D) product 1. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. d. Brand name, service mark. False. Builds customer trust by becoming a true partner in their business. Which of the following is an example of channel differentiation? A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. a. Select one: C) desirability D) product Protect the product from excessive heat or cold. Period. d. Equipment-based offering. Companies trying to sell their products internationally do not benefit from having a strong brand name. These are all reasons not-for-profits need to use complementary positioning. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors.