The PIOs primary responsibility to organizational leadership as an advisor is to: A. Selects the right tools for the messages. Identify contacts and sources that are relevant to your organization. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. The press saw it. These sites make it easy to establish networks of contacts. Time will also impact the shelf-life of your campaign. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. In other words, express parallel ideas in parallel grammatical forms. Test the message on a safe audience B. Even a few minutes of practice can make a big difference. What is the community sentiment toward your organization or the issue? Include email addresses and Internet sites for the media contact. Determine information to be communicated to the public. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Public information is a vital function in disaster operations that . A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. For more information on AP style, go tohttp://www.apstylebook.com. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. There are also professional social networking sites with sections for jobs. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Switchboard: (301) 447-1000 Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. (For example: The suspicious package was the size of a laptop computer. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Are there warnings or other critical messages to be communicated to the public? Demonstrating an understanding of media needs and operations. endstream endobj startxref At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. One that is completely out of reach is de-motivating. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) A media pool: Note: Media pools can cause disagreements among the media. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Print medianewspapers and magazinesare the first type of mass media developed. All goals should have a target date for completion. endstream endobj 1929 0 obj <. They focus on specific issues or programs to move the public to take action. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Were people prepared for previous incidents? You cant manage who shows up but you can and should manage contact with the site. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. A public awareness campaign is a vehicle you can use to get your message out about being prepared. If you use an acronym, make sure your audience understands it. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Provide public information, emergency public information, and community education to your internal and external target audiences. Who is likely to be affected by the hazard or threat? The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. B. cause the intended audience to act on requests in the message. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Promote government programs and activities B. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. FEMA does not endorse any non-government Web sites, companies or applications. C. only required when dictated by the Incident Commander. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). A directory of your organizations Internet presence. Providing information and access to newsmakers. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. It can be taken alone or before Basic Public Information Officer Training (G290). With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. It also helps identify the target audience for a particular public awareness campaign. What are people in your community concerned about? Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Blogs are Web sites that allow you to engage in a conversation with readers. The process for ensuring that a public information message was accurately conveyed is typically called: A. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. This process includes: Your goal statement expresses what you hope to achieve through your campaign. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Establishing relationships with news media representatives by being accessible and prepared. Last name. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Social marketing is the use of commercial marketing principles to: A. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Identify the purpose of what you are writing and start with the main message. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media News releases should adhere to the Associated Press (AP) Stylebook. Did the message reach the targeted audience? Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Lesson 3 introduced the importance of establishing relationships with the media. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Practice talking in 5-second to 8-second sound bites. What is happening in other areas? News releases are one of the most commonly used tools for PIOs. What is in it for them? That you will get them information and be back to brief themand then do so. Managing public information is another fundamental element of emergency management. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. . This fundamental principle is the basis for public information in emergency management in this country. The ability for readers to leave comments in an interactive format is an important part of many blogs. The most popular social networking sites have groups, which offer chat boards for members. Many different social media monitoring tools are available. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Select it carefully and choose your background wisely. Work within the emergency management system. * The social media links provided are for reference only. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Resident/Non-Resident, Trainer Program, etc. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. The Public Information Officer may also perform a key public information-monitoring role. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Describe the role of the Public Information Officer (PIO) in an emergency. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. What actions and resources are being used to achieve the objectives? The best approach is to meet with school officials early to determine when your program best fits their schedule. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Blogs are a good tool to use to communicate with your audience. D. The ninety-five (95%) segment of the 95/5 concept, 5. Successful blogs are compelling and current, and encourage interaction with readers. Describe how to develop and execute a public awareness campaign. endstream endobj 495 0 obj <. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Walter Monsour: So, the message was managed extremely well. Under the ICS, the PIO works for: A. Blogs to cover events as they are happening. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . Contact commercial vendors to identify contacts and the process for news releases. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. These people are your target audience. Salary Statistics for Public Information Officers. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Establish contact with other agency PIOs. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. You can find the complete list of courses in the Spanish language course list. Click on a program for additional information. Generally, there is no review before modifications are accepted. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Final Exam for: IS-29.a: Public Information Officer. Break your ideas into one subject per sentence. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Do not be afraid to put bad news first if that is the message. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). 16825 S. Seton Ave., Emmitsburg, MD 21727 An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. How knowledgeable is the audience on this topic? But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. C. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Possess and enhance certain qualities and skills that make an effective PIO. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Increased information needs can be handled. . What are priorities within your organization? Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Work to keep them out of danger as you would any member of the public. NIMS Description of the PIOs Responsibilities. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. FEMA IS-29: Public Information Officer Awareness Answers. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. It can be taken alone or before Basic Public Information Officer Training (G290). Private wiki servers require user authentication to edit pages, and sometimes even to read them. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. This awareness-level training is suitable for new PIOs. The news release should use the inverted pyramid as illustrated below. (Incorrect), John enjoys boating, swimming, and fishing. Describe how to have a successful relationship with the news media. Is there any restriction on the information to be released? Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Conduct research to determine which tool is best to meet your agencys needs. Brian Hyer: We had all kinds of questions. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. What do they already know about the topic? Describe traditional media available for communication. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Once you have identified your goal, write it down! Admissions Fax: (301) 447-1658, Independent Study Program ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Narrator: Red Stick Ready targets every segment of the community. Provide information and updates in a timely manner. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. People have a right and a need to know about the risks they face. * The social media links provided are for reference only. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. This lesson presents information on how to effectively communicate with the media and the whole community. Consider your resources and your role in ICS. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. . Each time this test is loaded, you will receive a unique set of questions and answers. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Sit on your coat tail to keep your jacket from riding up. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Refer to the list below. With passive voice, the subject is thereceiverof the action. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. This lesson reviews the four steps in creating a public awareness campaign. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. It is important to prepare each person to ensure your message is consistent. The test questions are scrambled to protect the integrity of the exam. Include information on evolving media contacts, instructions, and resources. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Describe evolving media tools, including social media, for communication. This feature can facilitate abuse of the system. Describe the role and function of the Public Information Officer (PIO). Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? You should set a realistic deadline and interim benchmarks, as needed. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Determining hazard impact is a crucial component in emergency planning. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Once again, we see a fire threatening our citizens and their homes. Its not complicated; its very easy for them, which makes for better reporting. D. Identify opportunities for public awareness campaigns. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Now that you have some tips for better writing, lets look at how to write a news release. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? The Governor declared the emergency following a similar declaration by Liberty County. %%EOF 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Develop and pre-test materials C. Develop an action planD. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. C. Identify all the news media covering the area. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Public information can help people make the right decision at the right time.
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