Heres a sample: Dear (friend, client from a former business, former boss, etc.). One of those things is the YAY-ME letter. In general, keeping in touch is a great way to show appreciation. I'm so not into the self praise thing but see so many excellent examples of how to do it right. But, I thought, no better time than right now. You heard that right. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Now, your phone call list is much more manageable. I would love the opportunity to work with you. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. But if you do it right? Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Congrats. If you are a seasoned real estate agent, then you know who is most impressed by your work. Finally, the art of copywriting is helpful too. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Copy all of it into one Excel spreadsheet. Let them know that this is good news for them as well as for you. Now that you know you DO have a sphere of influence, lets take a look at whos in it. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Script #1 - Recent Clients & Professional Connections, I hope all is well! Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Youll be shocked at the response. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Excellent blog and I'm going to share it with some new agents in my office! For many, leads are drying up a bit, so you may be feeling a little stuck. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Then, you need to make sure that you pay special attention to your ideal client. Theyre going after the unknown. There are a lot of questions that we have the ability to address for our clients. Today Im going to tell you, no. And you never know where your next lead will come from. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. 2. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. . But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Is there anything I can do for you?. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. When they got the postcard, they called me. Listen P151 Marketing Mastermind 01 - Marketing vs . This traditional use of the Listing E-Alert tool is a great value add to your clients. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. This is how you reconnect with your sphere of influence database. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Or, you may want to rent out a special menu for the evening. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Things are uncertain right now, and in many ways we have been forcibly disconnected. If theres one SOI pro tip that bears repeating, its this: Never assume. Another excellent post. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. I dont have any influence! I know thats what I thought the first time I heard it. Love it or hate it, email cannot be ignored. Theyre a light-hearted, non-pushy way to stay in front of people. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). After youve sent the initial letter, be sure to stay in touch periodically. As a result, Realtors end up going for the remaining 20 percent. You may be under the impression that phone calls are an annoyance. You need to take a look at the people you are connected with on social media. With this simple strategy, and no more than 279 contacts, the listings started flowing in. Writen By. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Thanks. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. If you show up on social media consistently, simply being there and being open is enough. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Some of it is super-scripted and sleazy, and some of it is just plain outdated. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. First, it is important to take a look at a few statistics that highlight the current housing market. I mailed them a postcard because I was afraid to pick up the phone and call them. Still not sure how to write it? Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. (And, Ill give you the real estate email templates, too.). Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Youll see every single time they just as appreciative as everybody else you reach out to. After youve sent a few value-packed emails, drop in and ask for that referral. Do you know anyone who might be thinking of purchasing a home in the future? This is how you start to learn what type of content is engaging, and which subject lines get the most responses. And that's an uncomfortable idea for many of us. Where you make your list will depend on where you are in your business. But truly great SOI and referral marketing isnt about selling.. It's been way too long since we've seen each other. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Oops! The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. A form letter! All that I need from you is to verify that I have the correct home address and email address for you. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. In addition, it might backfire and cause them to never call on you. You can do this by adding value coming from contribution and giving them something they want. Next, you can run those emails through a scrubbing service. Share your reason for becoming a Realtor. Your way of handling the award was so tasteful. 3. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Gratitude is the best way to get more of what you want. SOI. You didnt think we were going to let you off the hook, did you? That detracts value. For example; Friend, Family, Acquaintance, etc. Good news! D. Verye good information here for all. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. For example, you may want to host a simple summertime cookout. He even asks for permission to follow up (Cool if I follow back up in a week?). (Its just around the corner from you actually in Spring Brook Hills.). Instead, you should spend your time visiting with several people in a one-on-one manner. Then, send a personal note to them. Required fields are marked *. Welcome to our Marketing Mastermind series for real estate agents. Good iedea on using and award and sharing it with your soi. Once you feel like you have established a personal connection, ask them for a business card. And heres where you apply this knowledge to making your phone calls. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. and Pensacola Beach real estate I can see on social media that you are doing quite a bit of traveling and having a great time. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. ActiveRain, Inc. takes no responsibility for the content in these profiles, Just never, ever assume. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Love it Jennifer. But asking for it can feel pretty daunting. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Here's a letter recently sent out by one of my faithful readers. Take a few minutes to really get to know them. Check out our tips for advertising on LinkedIn! its also more effective. What do you love about it? Why not get deep once in a while? There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. And then you reached out via Facebook. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Sample Real Estate Introduction Letter To Friends! We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. YAY-ME? Its a simple shame on me script. Add your signature and contact information including your location. Most marketing agents do fails because they don't under. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. If you really want to make a positive impression, then you may even want to publish in these journals. Just pick up the phone. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Good news! They better like it, or you're going to get blocked! Reach out to some of your past clients from the last two or three years, depending on how much business you do. It is such a surprise when someone takes the time to send a note that is personal. Here's a real estate business letter template that you can download and use. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). This raving fan then tells their close connections about you which in turn builds your sphere of influence. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Checking in with them to make sure theyre okay is a very normal thing. Holiday cards are a classic way to stay in touch throughout the year. It's helpful to the recipient and offers them something of value, INFORMATION. Here's a sample: Dear (friend, client from a former business, former boss, etc.) Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Do you have something you could YAY-ME about to your sphere? In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Its time to look inward to your database. It is important for you to stay connected with your real estate clients. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. This field is for validation purposes and should be left unchanged. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Under that simple system they end up calling everyone in their SOI twice a year. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. 240-408-4002 contact@homeactions.net If you use your agent website for your Listing E-Alerts, you can use. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. What are the biggest (non-monetary) challenges and rewards? As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). You might even want to use a real estate CRM. Its good to get a phone call from someone who is just calling to check in. They build their spheres of influence through charity and service rather than passing out business cards.. That's the only way you will be able to contact your SOI members 100 times a year. Great post. When you target through every channel like this, you are in your SOIs brain. Sound good? Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. In real estate, you have to develop a strong relationship with the buyer or seller. The main thing is not to let them forget that youre an agent and youre there to help them. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Excellent letter, of course, Marte! You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. Congratulations, Lori! Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Its okay if you have gotten away from being in touch with your SOI. Instead of scrolling past updates from your sphere, take a second to like or comment. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Pro Tip: NEVER write anybody off. The art of the personal written word is dwindling. A few days ago I followed a search link and saw some advice that I thought was terrible. It strikes up a conversation and they start chatting with you. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. (Honestly, this ones worth a watch!). Save my name, email, and website in this browser for the next time I comment. Great post !! Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Constant Contact and Emma are two good examples. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. You can send this to your SOI, or your geographic farm. I didnt know if theyd know who I was. As a real estate professional, you have a lot of connections and vendors you know and trust. You arent a clone. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! And whenever possible, ALWAYS post an image. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Look, we get it. This is a great way for you to demonstrate that you are knowledgeable about the local area. I just can't do YAY ME! If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Thanks for all the comments! If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. I stay in touch with my people, past present and to come, with a monthly . That way, you stay in the loop on what is happening in the local area. Good stuff, Jennifer. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Great way to phrase the letter - saying thanks to the client is always a must! We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! If you would like to submit a question just visit. They already know you. So, Jennifer, um what's an example of doing it right? Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. For those of us who have a hard time tooting our own horn, this is a tough one. The more personal attention you give, the more theyll like and remember you. If you havent been staying in touch with your SOI like you know you should, youre not alone. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Theyre probably going to answer the phone. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". The name of the game is Listing E-Alerts. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Offer something of value. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. People in your sphere include your friends, family, former clients, and their second-order contacts. that are written by the members of this community. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Your thoughts? 4. Heres one of our best scripts/real estate email templates for Listing E-Alerts. You now have a friend in real estate. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Either theyre using you or theyre referring someone to you. That is why social media is helpful. As a result, its upset a lot of our existing lead sources as well. And remember, you are NOT selling. make an informed decision when buying or selling a house. Wonderful idea Jennifer and a wonderful post, and some great comments! which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. I especially liked your photos of the latest outing you had at Russian River. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. So give your full attention to every person you meet, and remember, everybody matters. What's the reason you're reporting this blog entry? But by any name, Listing E-Alerts are a powerful tool. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. In real estate, being active and engaged as a friend is being active and engaged as a business owner. coaching programs is right for you? There are helpful tools you can use to expand your social media influence. Happy Anniversary to ME! Then, you may want to share information you learn in these business journals with your potential client. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. emails to my SOI.. just can't do it. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Pro Tip for Twitter: Always post local content with relevant local hashtags. Together, we can make this year your best yet! We can use the search update tool for four general areas. The next question what do you say to them? Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now.