The SlideShare family just got bigger. Passenger load factor British Airways has adopted a number of competitive strategies to gain a large number of customers. Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. It is the largest airline in the UK based on fleet size, inte . Managing customer experience is also an important aspect of developing the British Airways brand. The company has shown greater responsibility by creating greater care and support system for their disabled customers. "British Airways CSR (Corporate Social Responsibility) Analysis." British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer). However, on some routes, the crew opts to hand. The story of British airways began in 1924 when four small air companies merged to form imperial airways limited. The key stakeholder of British airways are Customers, Industries authorizes, workers, suppliers and shareholders. As a Senior Data Analyst at Channel 4, I am responsible for data and analytics to support the growth and maintenance of All 4+, the ad-free experience for All 4. By accepting, you agree to the updated privacy policy. Though it is one of the major operators in the sector and has a huge international presence, the company faces financial troubles due to the imminent global financial crisis, and especially in Eurozone. The company conducts independent research of around 36000 customers each month. British Airways should implement various customized strategies to increase the satisfaction of customers and to retain the existing customers in the company. The main idea of Druckers theory is that companies are institutions, and institutions do not exist in isolation. BusinessEssay. Airlines including EasyJet, Ryanair, and Virgin Atlantic, and suppliers Rolls-Royce and Airbus, have announced thousands of job cuts. Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Social Media Seminar Presentation 2009 11 25, Razorfish Liminal 2011 Customer Engagement In Transition, Lloyds banking group theoretical approach, The-new-normal-of-consumer-behavior-and-how-to-respond, Chief Customer Officer - Customers advocates enter the boardroom, EEA Networking Event - Channel Programs And ROI, Kobie Quarterly Review - Financial Services Edition - Mar 2014, Magdalena Matell - Innovation Nation issue Winter 2015, Digital strategies in asset management - BI-SAM, Building strategic partnerships (in fintech) by Arthur T. Corry, DevSecOps Platform Telemetry Dashboard Demo, Meeting 2. Were proud to be part of the International Airlines Group. The company also has to concentrate on its operating efficiency, which is declining due to the congestion in airways, increase in fuel price, and increasing competition leading to reduction of customers. Stakeholder's Analysis: In order to facilitate the stakeholders during the process of change the leaders gave their full support and time. Drucker, PF. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. See all the latest information and updates from IAG, -98.4% u201322 What is an economic system: An organised manner in which a state or a nation allots its resources and allocates goods and services in the national community. Celebrate over 100 years of British Airways history. 2021-03-04T18:35:09 Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. By clicking Send, you agree to our British Airways is to be fined 20m after losing the personal and financial details of more than 400,000 customers in a cyber attack. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. The recommendation of this study is that British Airways would do better if it tried to take more ethical and moral initiatives. March 3, 2023 Review the Latest British Airways People & Culture Business Partner Jobs Opportunity. In this respect the importance of economic activity of the airline towards its employees is important, for airline is in a service sector where employees are the main touch points of the customers and the company (Phillips 2006). Topics covered in this session are: Why is knowing your stakeholders important? Staff member and other employees behave in a good manner with them. Written Assessment - Match, Mitre and install cast ornamental cornice.docx, Cyber security_Praveen Parthiban(grade11)pptx.pptx, Online access and computer security.pptx_S.Gautham, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. Clipping is a handy way to collect important slides you want to go back to later. Click here to review the details. Now customize the name of a clipboard to store your clips. The additional price points and Short Haul Basic content will be available through any trade partner connected to British Airways' NDC APIs and through the airline's direct channels. Just Click Here. The institutions must share responsibility towards the society where they operate. BusinessEssay. Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. This paper is a discussion of the CSR models. In other words art and scienc In the following section, the discussion would be on main two ethical issued which British Airways experience. (2022, November 5). % 2001, The essential Drucker: The best sixty years of Peter Druckers essential writings on management, Harper, New York. Hence, the ethical and morally upright conduct of a company may be considered as socially responsible action taken by it (Garriga & Mel 2004). British Airways needs to understand its stakeholders - customers, opinion leaders and employees - to better inform business decisions. This is why we want to make every trip you take with us a great experience. British Airways is one of the leading premium airline groups operating mostly from the United Kingdom. The vision, mission, purpose and objectives of BA have been evaluated to indicate how these factors help the company to achieve its strategic directions. Retrieved 27 December 2019, from https://simpleflying.com/british-airways-history/, British Airways. The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. 1. Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. The figure demonstrates that the use of CSR responsibility helps in understanding the relation between the sustainable responsibilities of the company as well as grade the responsibilities in order of hierarchy. Stakeholders The main stakeholders in this controversy case are the 500,000 customers that got their information stolen through the hack. Brand reputation, economy of scale and cost . 3 Enhancing IAG's common integrated platform. Cargo tonne km The third most highest financial performing stakeholders of British Airways are the customers, those customers are both from locally and internationally, 58% of them were male in the financial year 2016 and the rest 42% were female according to British Airways, the average annual personal income of their customers is little over 56,000 and their average age is 48, the total annual passengers of British Airways in the year 2016 was 45.9 million in which 6.1 million of those were domestic and the rest 39.8 million customers were international passengers from four different continents except Australia which according to British Airways annual financial report generated more than 1.7 billion in the year 2016 and that shows how financially important customers are to British Airways business. By accepting, you agree to the updated privacy policy. They have actively participated in the formation of the EU Emissions Trading Systems. Management Theory of British Airways. Suppliers are the main stakeholders of British Airways. 2021-03-04T07:52:49Z So you do not need to waste the time on rewritings. 2 0 obj It appears that you have an ad-blocker running. The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. British Airways has had numerous incidence with data breaches, but they were not as big as the one they faced last year. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. In addition to this. Customer and employee safety is of paramount importance to an airline company. 1. 503-530. The Story Of British Airways - How Has The Airline Got So Big? This is a concern as the company has posted a loss in 2012. We've updated our privacy policy. All the functioning and operational activities of the organization are based on the needs and demands of its customers. BusinessEssay, 5 Nov. 2022, business-essay.com/british-airways-companys-corporate-social-responsibility/. Found a great essay sample but want a unique one? Find out how our engineering and aircraft maintenance teams can help you. . Further wastage and recycling are important aspects of the environmental concern for the company. He said the Aviation Division is fully committed to provide all out facilities to various stakeholders in aviation. Thus, companies are responsible for controlling the extent of harm they do to the environment, and the goodwill and responsibility they can show towards the community (Schwartz & Carroll 2003).